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Value is seldom reflected in the lowest bid, and you should be weary of any printers that offer an extremely low bid on a complicated project. Regardless of whether you choose Choice or another printer, be sure to investigate low bids thoroughly before committing your project. Make sure that the quote that has been provided uses the same specifications that you have requested. In an effort to save money, some printers have been known to print a portion of sample-quality material on the premium stock specified, and run the balance of the job on a lower-grade paper. Choice takes active measures to ensure that the quality of our products is consistent throughout each book. We have highly trained sales reps that can consult with you about your book and help you arrive at the optimum specifications to ensure trouble-free printing.

Make sure your specifications are clear and concise and that your print rep understands them completely. Be sure to communicate your concerns to us. If necessary, ask questions: Will the book be scored? Can this book be bound this way? Should there be lamination on the cover to avoid damages? Is the specified paper a good choice for the project?


If specifically mixed ink colors must accurately match a color swatch or sample, you should make this clear in your specifications and to your print rep.


We offer our customers the option to do press checks at our factory. Press checks allow you to view your project as it is being printed and adjust colors right off the press if necessary. Prior to each signature being printed, our pressmen will calibrate the colors according to your proofs. Once he is done, we will have you come in to look over and approve the first few sheets off the press. Our pressmen will then take over, using these sheets as a marker for the printing of the remaining sheets.


If you have the slightest concern about the quality of your book, be sure to ask for samples or advanced copies in the specifications that you provided. These samples will count as part of the overall delivery quantity, but can give you peace of mind and a better reflection of the quality of the run.


Printing on a large press with heavy ink coverage and small reversed images on light paper can often result in a disappointing finished product. Good registration is a key to good presswork, but there are inherent limitations when you have a flimsy 38” wide sheet of paper traveling through six units of a multicolor printing press. If you are planning a potentially difficult or important project, be sure to ask your print rep about the risks involved and whether they can offer any recommendations to guarantee a trouble-free book.